The top 5 Digital marketing trends of 2022
1. Privacy and cookies
To improve
internet privacy, Google is on a mission to remove third-party cookies from its
websites, and Firefox and Safari no longer support them. This change will
likely impact how your onsite ads and banner ads are displayed. Websites won’t
be able to use tracking cookies to populate ads.
2. Voice SEO
Digital assistants
are still trending, and many of your customers are using them to make their
lives easier. Features like Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana,
and Google’s digital assistant let people search the internet without even
picking up their phones. In 2021, 20% of internet
searches were voice-based.
3. SMS marketing
Common uses of SMS
marketing include promotions, coupons, and personalized messages. Keep these
messages short and make sure your customers can opt out.
4. Video
marketing
You can also
connect with your audience by creating TikTok business videos and
other social media content. Share your videos with common hashtags to help
users find them.
5. Email marketing/segmentation
Privacy is top of
mind for internet providers and users alike. Show the same consideration to
your email list. When you’re email marketing, segment
your list and send personalized emails to different segments.
